100 Day ChallengeDay 10 / 100

Kiara Drinks - Launch Event Game

Built by @sim

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Kiara Drinks - Launch Event Game
Play time
30 seconds to 1 minute per round. Designed for quick replays at events and booths.
Learning curve
Easy to pick up with intuitive swipe controls. Difficulty ramps as badges fly faster and mix good with bad more aggressively, challenging your reflexes and memory of which items belong where.
Built for
Event attendees at trade shows and brand activations, casual mobile gamers who enjoy quick swipe-based challenges, and health-conscious consumers curious about what sets Kiara drinks apart from sugary alternatives.

A Product-Launch Game for Beverage Brands

A Fruit-Ninja-style game built for a drinks brand's launch event.

Kiara, a new drink brand, asked us to build a game for their launch event — a Fruit Ninja × Tinder mashup where guests slice the real ingredients in the can and swipe away the junk. Playable at the event to drive buzz and show off what's actually inside.

CPG brands launching at a venue need the product experience to travel home in the attendee's phone, not just the stomach. Kiara asked for a game that made the can's real ingredients the slice-to-play mechanic — so "what's actually inside" became the message, not the caption. Attendees played on their own phones; post-event, the link keeps earning awareness.

What it does

  • Mechanic reinforces the product story directly
  • Runs on attendees' own phones — zero on-site hardware
  • Branded leaderboard for post-event retention
  • Email capture tied to a free-sample or first-purchase reveal
  • Shareable scorecards keep the asset alive past the event

Why have a game

A beverage launch event happens once, but the can has to keep selling for the next nine months. A playable asset that uses your real ingredients as the mechanic communicates the product story in fifteen seconds — sharper than a tasting card, more memorable than a sampling table, and unlike either, it travels home in the attendee's phone. The game becomes the post-event retargeting hook: leaderboard pings, sample-request capture, and a first-purchase reveal that runs long after the venue empties. CPG launches typically lock creative six weeks out; this asset ships in a day, so it can be on the QR codes you print Friday.

Where to deploy this

  • Launch event QR codePrinted on table tents and sampling cups so attendees play on their own phones while tasting — no on-site hardware, no staffing.
  • Trade show booth (Expo West, Fancy Food Show, BevNet Live)Booth screen runs the leaderboard live; buyers and distributors who play leave an email tied to a wholesale sample request.
  • Shopify storefront and DTC landing pageGame embeds on the product page; a winning round reveals a first-purchase discount that drops into the cart automatically.
  • Klaviyo post-event flowAttendees who scanned the QR but didn't convert get a follow-up email three days later with their score and a free-sample CTA.
  • Influencer and ambassador codesEach creator gets a personalized leaderboard link; their audience's top scores unlock a creator-specific discount, making attribution clean.
  • Amazon listing and retail endcap signageA short-link QR on the can collar or Sephora-style endcap card sends shoppers to the game, capturing email outside the retailer's walled garden.

Make it yours

  • 01Swap the ingredients for your product's real key components
  • 02Theme the "junk" to slice as your competitors' shortcuts
  • 03Use the winning screen to reveal a first-purchase discount or free sample
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Frequently asked questions

Can we launch this at a venue without branded screens?
Yes — attendees play on their own phones via a QR code on the signage. You don't need any on-site hardware beyond the printed code.
Does the game stay live after the launch event?
Yes. The URL is permanent; post-event traffic keeps feeding your email list for as long as it's promoted.
Can you build a version tied to our specific ingredients?
That's exactly what Kiara asked for — the ingredients on the can became the sliced items. Send a product spec and the art regenerates in minutes.