100 Day ChallengeDay 8 / 100

Cut the Spider Web

Built by @eric

Play full game
Cut the Spider Web
Genre
Puzzle
Play time
10-20 minutes to complete all five levels. Individual levels take 1-3 minutes each.
Learning curve
Easy to pick up with intuitive swipe controls. Early levels teach the basics gently, but later stages like Widow's Lair and Final Weave demand careful planning and precise timing around spider patrols.
Built for
Casual puzzle fans who enjoy satisfying touch-based interactions, nature lovers drawn to the enchanted forest atmosphere, and players who like short level-based challenges that get progressively trickier.

A Photo-to-Playable Brand Demo

A photo-to-playable demo that turns a single image into a rescue game.

We took a photo and turned it into a playable game - cut the spider web to free the butterfly. Snap a picture, describe the game you want, and play it in seconds.

Marketing teams sit on libraries of product and brand photography that expire as social posts. This day's game proves one photo is enough raw material for an interactive asset: snap a shot, describe the goal, and the result is a playable rescue mechanic you can embed on any landing page. Every play-through is another chance to capture an email.

Behind the build

Watch how this game went from prompt to playable.

Every day of the challenge is documented on social — the scratch prompt, the first broken build, the tuning pass that made it feel right. No edits, no polish reel.

Watch on TikTok

What it does

  • Photo upload → playable asset in minutes
  • Lightweight physics suitable for any subject
  • Email gate after the first completion screen
  • Embeds on any landing page with a single script tag
  • Meta, Google, and TikTok pixels fire through the funnel

Why have a game

Performance teams burn through static creative every two weeks and watch CPL climb as Meta, TikTok, and Google audiences fatigue on the same product shots. A playable rescue mechanic built from one photo gives paid social a fresh ad destination, holds users on the landing page long enough for the pixel to fire, and rebuilds retargeting pools that the iOS 14 attribution gap quietly drained. The email gate after the win screen converts post-click curiosity into MQLs without a separate lead form. A photo uploaded in the morning becomes a playable embed by the afternoon stand-up, which means creative testing keeps pace with the media plan instead of lagging it.

Where to deploy this

  • Meta ad destinationSend paid social traffic to the playable instead of a static product page when CPL drifts above target and creative needs a refresh.
  • TikTok Spark Ads landing pagePair a UGC-style hook video with the rescue game so the post-click experience matches the scroll-native ad and dwell time stays high.
  • Google Ads PMax asset groupUse the embed as a dedicated landing page for a non-brand keyword theme and let the Meta and Google pixels rebuild retargeting audiences.
  • Lifecycle drip sequenceDrop the playable into the day-three email of a welcome series so cold subscribers re-engage with a brand action instead of another product carousel.
  • Exit-intent popupTrigger the rescue game when a cart-abandonment script fires and gate the promo code behind a completed play-through to recover the session.
  • Thank-you page upsellEmbed the playable below the order confirmation as evergreen creative that captures a second email for a household member or referral.

Make it yours

  • 01Use a product photo as the trapped object and a brand element as the web
  • 02Swap the cut mechanic for your brand action (magnet, spray, unwrap)
  • 03Gate the win state behind an email to unlock a one-time promo code
play_arrowPlay GamevideocamWatch Making-Of

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Frequently asked questions

Does this work with any photo?
Any image with a clear subject and background works. Product photography on a flat background is ideal; busier scenes still work with a tuned prompt.
Can this feed Meta or Google ad campaigns?
Yes. The platform fires standard tracking pixels at load, engagement, and conversion — configure it once and retarget like any other creative.
Where should I place this format?
Landing pages for a lead-gen campaign, retargeting creative on social ads, and follow-up sequences after a newsletter signup all work well. Shorter funnels convert harder.