100 Day ChallengeDay 1 / 100

Flappy Bird

Built by @eric

A Reskinnable Browser Game for Brands

A reskinnable Flappy Bird clone any brand can publish on a permanent URL in an afternoon.

Day 1 of making 1 game a day for 100 days.

Flappy Bird is the closest thing the internet has to a universal arcade vocabulary — one tap, one obstacle, one score to beat. This build turns that mechanic into a campaign asset: swap the bird for a product, the pipes for category-specific obstacles, and the background for a brand world. The game lives at a permanent URL, runs in any browser, and converts a 30-second play into a share, a sign-up, or a discount code.

Behind the build

Watch how this game went from prompt to playable.

Every day of the challenge is documented on social — the scratch prompt, the first broken build, the tuning pass that made it feel right. No edits, no polish reel.

Watch on Threads

What it does

  • Permanent campaign URL that survives past a single launch window
  • Logo, colors, character, and obstacles editable without code
  • End-screen CTA slot for a discount code, email capture, or product link
  • Mobile-first one-tap input — works on a phone, kiosk, or trade-show iPad
  • Leaderboard and share-card built in for organic social distribution

Why have a game

Most brand campaigns end the day the ad spend stops. A playable game does not. Flappy Bird in particular is the lowest-friction arcade format ever shipped — a buyer recognizes it in a frame, a player learns it in a tap, and the score loop pulls them back without a push notification. Owning a branded version means every newsletter, every QR code on a coffee sleeve, every Black Friday landing page has an interactive option that out-performs a static banner. CraftMyGame compresses the build from a six-week agency engagement to an afternoon of prompting and editing, which is the only reason this asset class is now within reach for most marketing budgets.

Where to deploy this

  • Black Friday landing pageBeat the team score to unlock a hidden discount tier
  • Trade-show booth iPadTop score of the day wins the demo unit or a swag bundle
  • Concession cup QR codeScan at the table, play between courses, redeem at POS
  • Klaviyo welcome flowNew subscribers get a play link with a score-gated coupon
  • Meta ad destinationReplace the static creative click-through with a 30-second playable
  • Comic-Con or activation boothLobby kiosk leaderboard refreshed every hour with a prize call-out

Make it yours

  • 01Replace the bird with your mascot, hero product, or founder avatar
  • 02Swap the pipes for category-specific obstacles — coffee cups, dumbbells, shipping boxes
  • 03Tie the end-screen score to a Klaviyo discount tier or a Mailchimp signup gate
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Frequently asked questions

Isn't a Flappy Bird clone too generic to feel like our brand?
The mechanic is generic on purpose — that is what makes it instantly playable. The art, obstacles, sound, and end-screen are all yours. In practice buyers swap the bird for a mascot or product, theme the pipes to the category, and the game reads as branded within the first five seconds.
How do I customize the art and copy myself without a designer?
CraftMyGame's visual editor lets you swap the character sprite, obstacle art, background, colors, and end-screen copy in the browser. If you do not have art, the asset generator produces a sprite sheet from a text prompt or an uploaded reference image, and drops it straight into the game.
If we want a fully custom build instead of self-serve, what is the timeline?
A done-for-you build ships in roughly two weeks. Email [email protected] with the campaign date, the brand assets you have, and any custom mechanics — most Flappy-style reskins land well inside that window.