Distribution & Analytics

A brilliant branded game means nothing if nobody plays it. Distribution determines reach. The easier you make it to play, the more people engage with your brand.

CraftMyGame gives you multiple distribution channels from a single game. Export playable ads for TikTok and Meta. Embed on your website with one line of code. Share links that work anywhere. Your game meets your audience wherever they already spend time.

Static ads get scrolled past. Video ads get skipped. Playable ads get played.

CraftMyGame exports your branded game as HTML5 zip bundles that meet TikTok and Meta playable ad specifications. Upload directly to your ad platform and let players interact with your brand inside their feed.

Playable ads consistently outperform static and video formats. Higher engagement rates. Lower cost per acquisition. Better brand recall. Your game becomes your highest-performing ad creative.

• TikTok Playable Ads — Export ready-to-upload bundles that comply with TikTok's technical requirements
• Meta Playable Ads — Create interactive experiences for Facebook and Instagram ad placements
• HTML5 Standard — Universal format works across platforms that support playable ad units

Your website, your landing pages, your partner sites. Put your game wherever your audience visits.

Embedding takes one line of code. Copy an iframe or script tag, paste it into your page, and your game appears. No React components to install. No SDKs to configure. Just HTML that works.

Marketing teams can add games to landing pages without waiting for engineering. Update campaigns in real-time. Test different placements. Move fast.

• Responsive by Default — Games adapt to any container width while maintaining proper aspect ratio
• Iframe Embed — Simple, isolated embed that works on any website
• Script Tag — Lightweight alternative for more control over loading behavior

Numbers prove ROI. CraftMyGame includes a built-in analytics dashboard that shows exactly how your games perform.

Track engagement metrics that matter to marketing:

Track conversion metrics that matter to sales:

All data lives in your dashboard. Export when you need reports. Connect to your BI tools for deeper analysis.

• Play Time — How long players spend with your brand
• Completion Rate — What percentage finish the game experience
• Replays — How often players come back for more
• Shares — Organic reach from player-driven distribution
• Leads Captured — Total form submissions from your games
• Promo Codes Revealed — How many players unlocked your offers
• Click-Through Rate — Engagement with your calls-to-action

Word of mouth drives the most valuable conversions. But most marketing tools lose track after the first share. You see that someone shared, but not what happened next.

CraftMyGame tracks viral chains to unlimited depth in real-time.

When a single share generates a hundred downstream plays, you'll know. When one influencer drives a viral chain, you'll see it unfold. Your most valuable distribution channels become visible.

• Chain Attribution — See the complete path from original player through every subsequent share
• Unlimited Depth — Track second, third, fourth generation shares and beyond
• Real-Time Visibility — Watch viral spread as it happens, not days later in a report
• Viral Coefficient — Measure your true viral multiplier across campaigns

Some campaigns benefit from shared experiences. CraftMyGame supports real-time multiplayer when your strategy calls for it.

Multiplayer games create natural sharing moments. Players invite friends to compete. Leaderboards drive repeat engagement. Social dynamics amplify reach beyond paid distribution.

Enable multiplayer through configuration. No networking code. No server management. The infrastructure handles everything while you focus on campaign strategy.

Traditional marketing games require separate builds for each distribution channel. Website version. Ad platform version. Mobile version. Each requires development time and introduces consistency risks.

CraftMyGame produces one game that works everywhere. Export for ads. Embed on web. Share via link. Same game, same brand experience, same analytics. Manage one asset instead of many.

Your campaigns move faster. Your brand stays consistent. Your results compound across channels.