Conversion Tools

Engagement without conversion is just entertainment. Your marketing games need to capture leads, deliver promotions, and track attribution. Otherwise, you're spending budget on fun instead of results.

CraftMyGame includes conversion tools that connect gameplay to your marketing goals. Capture emails at the moment of peak engagement. Reveal promo codes when players are most excited. Track every interaction with your existing marketing pixels.

Every game becomes a conversion engine, not just a brand awareness play.

Players who just achieved something in your game are primed to engage further. That's the perfect moment to capture their information.

Lead capture triggers at the end of game, when emotions run highest. Players who won want to claim rewards. Players who lost want another chance. Both are motivated to share their details.

Configure everything in your dashboard. No developer required. Leads flow to your existing systems automatically.

• Configurable Fields — Collect exactly what your sales team needs: email, name, phone, company, job title, or custom questions specific to your campaign
• Flexible Triggers — Show the form after game completion, on specific scores, or when players unlock achievements
• Webhook Integration — Push captured leads directly to your CRM, marketing automation platform, or data warehouse in real-time

Games create anticipation. Promo codes reward that anticipation with immediate value. The combination drives conversions that static ads cannot match.

Your brand provides the promo codes you already use. CraftMyGame displays them at strategic moments during gameplay. Players copy the code and use it on your site.

Players feel like they earned the discount. That psychological investment translates to higher redemption rates than codes delivered through standard channels.

• Display-Only — No e-commerce integration needed. Players see the code and apply it wherever you sell
• Strategic Reveal — Show codes after game completion, on high scores, or as unlockable rewards
• Custom Messaging — Wrap the promo code with branded copy that drives urgency and action

Your marketing stack tracks attribution across every channel. Your games should too.

CraftMyGame supports the tracking pixels your team already uses. Add your pixel IDs in the dashboard, and every game interaction fires the appropriate events.

Self-serve configuration means no waiting for developers. Paste your pixel IDs, select which events to track, and your attribution starts flowing immediately.

• Meta Pixel — Track Facebook and Instagram campaign attribution with standard and custom events
• TikTok Pixel — Measure TikTok ad performance with complete conversion tracking
• Google Analytics 4 — Send engagement data to GA4 for unified analytics across all your properties
• Google Ads — Fire conversion events for search and display campaign optimization
• LinkedIn Insight Tag — Track B2B campaign performance with professional audience data

Know what's working while your campaign is running. CraftMyGame shows conversion metrics in real-time so you can optimize mid-flight.

See how many leads you've captured, which games drive the most conversions, and where players drop off. A/B test different offers and promo codes. Double down on what works.

Your marketing decisions become data-driven from day one, not weeks after the campaign ends.

Traditional gamified campaigns require custom development for every conversion touchpoint. Lead forms need backend integration. Promo codes need logic. Pixel tracking needs implementation.

CraftMyGame handles all of this through configuration. Toggle lead capture on. Paste your pixel IDs. Enter your promo codes. Launch.

Your team focuses on strategy and creative. The conversion infrastructure takes care of itself.