Branding & Customization

Every touchpoint with your audience is an opportunity to reinforce your brand identity. Generic games with default colors and placeholder logos feel disconnected from your marketing. They dilute your message instead of amplifying it.

CraftMyGame gives you complete control over how your game looks and feels. From the color of buttons to the characters players control, every element can match your brand guidelines perfectly. Your audience experiences your brand, not ours.

The result: games that feel like a natural extension of your marketing, not an afterthought bolted onto a campaign.

Your brand colors exist for a reason. They trigger recognition and build trust. Games that ignore your palette feel foreign to your audience.

CraftMyGame provides full palette control with six or more color variables that cascade throughout your game automatically.

Change any color once, and it updates everywhere instantly. No need to hunt through settings or update multiple elements manually.

• Primary — Your main brand color appears on key UI elements, buttons, and highlights
• Secondary — Complementary color for supporting elements and backgrounds
• Accent — Eye-catching color for calls-to-action and important notifications
• Background — Set the overall mood with custom background tones
• Text — Ensure readability while maintaining brand consistency
• Custom Variables — Define additional colors for specific game elements

Your logo belongs in your game. Period.

Upload your brand logo and position it prominently in the game UI. Players see your brand throughout the experience, not just on the landing page. Every screenshot shared, every moment recorded, features your logo.

Supported formats include PNG, SVG, and WebP. Transparent backgrounds work seamlessly. Position your logo exactly where it reinforces your brand best.

Colors and logos are just the beginning. True brand integration means controlling everything players see and hear.

Your marketing team can transform a template into a fully branded experience without touching code. Upload assets, see them live immediately, and iterate until the game feels unmistakably yours.

• Character Assets — Replace default characters with branded mascots or custom sprites that represent your products
• Sound Design — Add your brand's audio identity with custom sound effects and background music
• UI Theming — Customize menus, buttons, progress bars, and every interface element to match your brand style
• Background Art — Set the visual atmosphere with custom backgrounds that tell your brand story

Players who engage with branded games show 79% higher engagement than those who see generic experiences. When every element reinforces your identity, players form stronger associations between the fun they're having and your brand.

Consistent branding across your game also increases trust. Players recognize the professional polish that comes from attention to detail. They're more likely to share, more likely to remember, and more likely to convert.

Traditional branded game development takes weeks of back-and-forth with developers. Change requests pile up. Timelines slip. By the time the game launches, your campaign momentum is gone.

CraftMyGame eliminates that friction. Upload your assets, adjust your colors, preview instantly, and launch when you're ready. Make changes after launch just as easily. Your branded game stays aligned with your evolving marketing needs.